Do you want to get started with digital marketing? Or you are looking for a comprehensive guide on how to get started with careers in digital marketing? You’re on the right page. All you will be reading will be an updated full guide on getting started with digital marketing in 2022.
Digital marketing from research and application is the act of marketing that deals with using different sales mediums to make sales. These mediums include Website, Social media and many more.
Each of these mediums has its own form of marketing, making digital marketing a wide scope covering various digital marketing careers. You don’t necessarily need to know the entire way to market using a platform, you need to have one or two ways to market using one or two platforms and you’re good to know.
Stepping out to search for guides that cover the entire digital marketing information is stressful and if you do find it, you won’t get enough information. That is why I’ve decided to make this article as comprehensive and updated as it should be. So without further ado, let’s get started.
- What is Digital Marketing
- How can you learn Digital Marketing?
- These are the 5 ways to Start Digital Marketing:
- Other Ways To get started with Digital Marketing
What is Digital Marketing
Before we get to know the 5 ways to start digital marketing. You should know that what digital marketing means? and Can Digital Marketing make you Rich? Or Is it worth it?
Digital marketing is a technique in the inbound marketing technique where you sell digital or physical products using various or specified mediums. These mediums could be a blog or social media channels.
“The promotion of any product or service is called marketing and using these methods digitally with the help of some digital devices to help grow a business or to sell a product or service is known as Digital Marketing”. Sir Promise
The Answer to the Question ” Can Digital Marketing Make You Rich?” Is probably “Yes”. You can make big money from digital marketing and Learning these skills in this era of Technology is Worth it.
Digital marketing is a booming industry and it is replacing the traditional marketing media, so it is a nice option to choose as a career.
There are two major categories of Digital marketing: online digital marketing (it includes marketing online via internet) and offline digital marketing (it is done by using various techniques like using electronic billboards etc.)
This industry has started to boom in the 2000s because of the advancements in technology. Facebook and Google are the two big players of this industry. Facebook and Google generate more revenue from the advertisements as compared to any other media company.
It is because of the large audience that they have. Google have nearly 4 Billion users and Facebook have 2.6 Billion active monthly users making them the world’s largest companies to have such massive number of active users.
How can you learn Digital Marketing?
There are many resources online where you can learn digital marketing very easily. You can buy paid courses which is not a good option in my opinion. It is because, in most of the paid courses you get to learn basics which you can learn free of cost on the internet. You can use the free courses or you can watch videos on YouTube to learn the basics.
Jobs in Digital Marketing.
Digital Marketing has become a very big industry and According to statistics the digital advertising spending worldwide in the year 2020 was 378.16 Billion U.S dollars and it is estimated that it will increase to 646 Billion U.S dollars by 2024. So, the job opportunities will also increase for digital marketing.
These are the 5 ways to Start Digital Marketing:
#1. Become an SEO Expert
If you want to start Digital Marketing then you should become an SEO expert. It is a really important part of Digital Marketing.
The abbreviation of SEO is SEARCH ENGINE OPTIMIZATION. An SEO expert uses some strategies to bring traffic through the Search Engine to make a service, product or website easy to find to the user.
It is an in-demand skill that you can learn to start digital marketing. Every business owner needs an SEO expert to get the exposure that they need for their business. If you can learn and use these techniques properly then you will be able to bring traffic to literally anywhere you want. People hire SEO experts to rank their services or products in the search engine so that people can notice them and more traffic will come and they can make more revenue.
For example: If a person needs to rank his website in the search engine, he will need an SEO expert to optimize his website completely to rank higher in the search engine.
Becoming an SEO Expert will not make you rich instantly but it has a nice pay-scale. According to a report, the average base pay of an SEO expert in U.S.A is $47,752 U.S dollars/yr.
2. Become a Social Media Marketing Expert
In today’s world, almost everyone has a smartphone and most of the people are present on social media that’s why social media marketing is a really important part of digital marketing. According to statistics there are 4.66 Billion internet users worldwide, from which 4.2 Billion users are on Social Media.
Social media covers more audience than any tv channel or any newspaper. So, social media websites are a nice option for any business for advertising their services. If you want to start digital marketing then becoming a social media marketing expert is a great option.
Social media marketing experts use techniques to promote a service or product on social media websites like: Facebook, Instagram etc.
Companies hire social media marketing experts to grow their businesses and also, social media marketing experts are hired on a good pay-scale. According to a report the average pay of a social media marketing specialist is $50,391/yr.
3. Learn Google Analytics
Google Analytics gives insights of users, age of users, gender and location etc. From which you can identify what kind of users are coming to the website and how can you improve the web traffic.
Digital marketing strategies are being applied to google analytics to promote websites and products on the Google. If you become a Google Analytics specialist you’ll be able to improve the traffic of a website by analysing user behaviour and databases and you can also keep track of the website.
The average salary of a Google Analytics Specialist in the U.S.A is $73,521 U.S dollars.
4. Become a Freelance digital marketing expert
“Freelancing is an independent job where you are not committed to long term work”.
You can work where ever you want and whenever you want. Timing is flexible in freelancing. It is a booming industry. U.S freelancers made 1.2 trillion dollars in 2020.
Freelancing is a nice way to start digital marketing. You can start as a freelance digital marketing expert after learning the required skills and offering your services online on freelancing websites like Fiverr, Upwork etc. You can become a successful freelancer only when you are consistent and dedicated. Furthermore, you should also have negotiating skills to convince clients to hire you.
Not only that, You may have to do free projects to make your portfolio strong. One more thing to boost your career as a freelancer is to make connections with other freelancers, this can help you in many ways, They can guide you and can suggest you to their client etc.
5. Start your own business
If you have learnt digital marketing then starting your own digital marketing agency won’t be a bad idea. You can get many potential clients if you are good enough. You can help other companies to grow and in return they will give you a lot of money.
You can create a website for your business. You will have to buy hosting and domain name for that. That is how professionals do business, by creating a website for your business you will be presenting your self as a professional.
If you want to grow in this business the you will have to make a strong portfolio and for that you will have to give your services for free in starting to make your portfolio and then you will start to find potential clients who will pay you for your services. You can always make a client satisfied by giving them some extra services.
For example: if a client hire your digital marketing company to grow his website then you should thoroughly research on their website and find errors or mistakes that they don’t know about and they didn’t asked you to fix it. This way the client will trust you and will consider you for next time and most likely suggest you to someone else.
Making connections in this industry is really important and if you are able to do it by giving some free service then you should do it.
To grow your business your company should also be present on social media websites where clients can find you and you will have a social presence. You can use social media marketing techniques or hire a social media marketing expert to boost your business.
Lastly, if you really want to grow your business then you will have to become sincere with your work and your clients.
Other Ways To get started with Digital Marketing
You can step into digital marketing industry in many other ways also, other than These five, they are as follows;
It is one of the effective strategies of digital marketing which is used from many years and it is also being used nowadays. An email marketer work on different campaigns to promote service or product with the help of emails. According to the statistics, the number of emails from 2007 to 2025 will be increased to 376.4 Billion yearly.
In Affiliate Marketing a company gives some commission to others (app owners, bloggers etc.) to generate sales revenue. The people getting commission use ads on their websites or apps, from where the sales are generated, and some commission is given to the affiliated person. This digital marketing strategy is used by big companies like Amazon. Amazon’s affiliate program is the most reliable and friendly affiliate program.
Getting started with Affiliate Marketing is very easy. It is the easiest form of digital marketing and guess what, you can make over $1000 weekly from it. If you want to get started, I’ll suggest you message me now.
You can as well read my comprehensive guide on how to start doing Affiliate Marketing.
In influencers marketing, Companies collaborate with celebrities and influencers to generate more sales and to bring more revenue. Many YouTubers do these collaborations with companies and it is a commonly used digital marketing strategy where influencers promote a product or service and in return, they get paid.
It is a marketing technique where the audience is engaged through sharing and promoting Relevant articles, videos etc.
McDonald’s “Our Food, Your Questions” campaign is an example of Content Marketing.
Digital Marketing is a really big industry and it will keep on expanding because of the advancements in technology, the world is becoming digital day-by-day so digital marketing is a great career choice. Job opportunities will also increase in the future.
So, if you want to be a part of it then you should learn digital marketing from paid or free courses (whatever you like). You can start digital marketing by Becoming an SEO expert, learning Google Analytics, Starting your own business or freelancing. All of these choices are great to start. The world will need more digital marketing experts in the future. So, what are you waiting for?
So this was the article on 5 ways you can start digital marketing. If you are really interested in this field then you should start working on your skills because competition is also increasing in this field.
There are millions of people who are getting into digital marketing so, The better your skill set are, the better you will compete in this industry. Start working on your skills from now!